The Beatles travel to Birmingham to record a short appearance on the TV show "Thank Your Lucky Stars", a show broadcast on the ITV network. ITV is an ABC affiliate and an alternative to the government sponsored BBC network, and is therefore somewhat more open to innovation.
During this trip, Brian Epstein first comes in contact with another manager of musical acts, a show-biz hustler named Andrew Loog Oldham. (Oldham has not yet come into contact with the band from the south of England just now forming known as the Rolling Stones.) Ever the "Bad boy" of the English music scene, Oldham advises Epstein that he should emphasize the Beatles anti-establishment image.
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